MOVE - Studio Pilates
MOVE - Studio Pilates is a contemporary pilates studio located in Petralona, Athens. We developed its full visual identity and oversaw a range of branded applications, from gym sacks and business cards to t-shirts, water bottles, and stationary. Our input extended into aspects of the studio’s interior, helping to create a cohesive, design-forward experience.
The logo, composed entirely of half circles, strikes a balance between minimalism and motion. Each letter of the word “MOVE” feels like a figure in motion, echoing the studio’s ethos of balance, fluidity, and strength. This abstract treatment subtly evokes different bodies in various poses, aligned with the essence of training.
The overall aesthetic is clean and modern, using a strict palette of black, white, and greys. The industrial-style interior, with dark floors, grey walls, and black-metal equipment, amplifies the sense of structure and elegance. The tagline “Make Your Move” accompanies the brand across applications, reinforcing the idea of personal motion and everyday transformation, inviting anyone to take that first step toward strength and balance.
