Network for Children’s Rights (The Network) is a non-profit organization whose aim is to safeguard the rights of children as set out by the United Nations Convention on the Rights of the Child. The Network’s members are people who respect human rights, especially those of children, and who are willing to take action to uphold and promote them.
In this project we borrowed pop culture imagery, to correlate with the universal right of all children to reunification with their families, despite borders and other obstacles. Even one of the evilest characters that has ever appeared on the silver screen, melts before a little girl on her way to reunite with her parents.
Luke... I’m your father!
Art direction - WoodGear
Design - WoodGear
Client - Network for Children's Rights